
Mike Valderrama
AUDIOVISUAL CREATOR

AREQUIPA BRAND REPRESENTATIVE
On August 6, 2021, the Regional Government of Arequipa (GRA) and the Ministry of Foreign Trade and Tourism (Mincetur) awarded resolutions and certificates to 38 representative companies from the region. The Minister of Foreign Trade and Tourism participated in the event and committed to promoting the Arequipa Brand and the Peru Brand in Europe and North America.
Additionally, resolutions were granted to six distinguished figures from Arequipa who were incorporated as brand representatives, with Mike Valderrama becoming the first artist and audiovisual creator to receive this important recognition.
The ceremony was held in the Main Cloister of the Santa Catalina Monastery, along with a press conference attended by the city’s and southern region’s top media outlets.
The brand symbolizes and encapsulates the essence of the region: its personality, values, and main characteristics. Its goal is to strengthen recognition abroad, increasing Arequipa’s prominence and visibility.
Being a representative or “ambassador” of the Arequipa Brand is not just an honorary title but a true milestone in any professional’s career. It is the official recognition of the talent, dedication, and cultural impact that a person has achieved both within and beyond the region. This appointment highlights those who, through their art and creativity, project Arequipa’s identity to the world, preserving its legacy and opening new opportunities for artistic and cultural development.
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Residencial Terrazas del Rosario C-5
Cerro Colorado, Arequipa